The Goldstrology campaign for American Express Gold Card was an ambitious experiential project that blended dining, astrology and storytelling into a unique brand experience. Developed in collaboration with Shiraz Creative, the activation brought together chefs, astrologers and immersive design to create a multi-sensory dinner event where each course and environment was inspired by different zodiac traits. Alongside the live experience, a series of films and digital content pieces were produced to capture the atmosphere and visual identity of the event for wider audiences across social and digital platforms.
My role on the project focused specifically on creating the animated video featured within the Vault Room installation, one of the most visually striking spaces within the Goldstrology experience. The room itself was designed as a mirrored environment, allowing the visuals to reflect and multiply across the space and creating a highly immersive visual setting for guests moving through the installation.
For this piece, I designed and animated a cinematic fly-through sequence that guided the viewer through a series of horoscope-inspired visuals. Each moment represented a different zodiac theme, interpreted through the American Express Gold brand’s visual language and celestial aesthetic. The animation moved fluidly between these scenes, using motion graphics and spatial transitions to create a continuous journey through the different star signs.
