I was approached by GGPoker to contribute as a motion designer on their bold Face-Off campaign in the UK and Ireland, a high-profile marketing initiative fronted by British comedy star Johnny Vegas that aimed to bring a fresh, entertaining spin to poker advertising. The campaign blended humour and personality with dynamic visual storytelling across television, digital out-of-home and social platforms, helping reposition poker as fun, social and emotionally engaging rather than just strategic and serious.

In this role my focus was firmly rooted in motion design, I was given the raw footage and editorial assets from the creative team and tasked with editing the sequences, refining the pacing, and enhancing them with motion graphics and animated visual effects. I worked with supplied content to build kinetic text treatments, dynamic overlays and polished transitions that supported the campaign’s comedic tone and helped elevate the performance of Johnny Vegas on screen.

The Face-Off campaign encompassed a wide range of formats, from 30-second broadcast spots and cinema ads to attention-grabbing digital out-of-home pieces and bespoke content optimised for TikTok, Instagram, YouTube and other social channels. Ensuring each version worked within its technical delivery specs while feeling cohesive across the campaign was a core part of my process.

Throughout the project I collaborated closely with editors, producers and creative directors, aligning motion work with the campaign’s visual identity and narrative goals. My contributions helped transform static footage into engaging content that amplified the humour, drama and character-driven moments at the heart of the Face-Off story. The result was a campaign that felt both cinematic and playful, a showcase of how thoughtful motion design can strengthen a brand message and boost engagement across multiple screens.

motion design
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