I worked as part of a multidisciplinary creative team on an extensive series of social media advertisements for Loop Earplugs, contributing as the motion graphic designer responsible for all animation and motion work. While the visual assets and design elements were provided by the client, I brought them to life through thoughtful, dynamic animation tailored to the brand’s sleek and modern aesthetic.

My role involved crafting smooth transitions, animating kinetic text, and applying creative motion techniques to ensure each asset felt polished, engaging, and platform-ready. The content was designed for a range of formats across Instagram, TikTok, Facebook, and YouTube, requiring a nuanced understanding of pacing, visual hierarchy, and mobile-first viewing.