Fit For Glory
New Era
Motion design for New Era Fit For Glory campaign, creating bold animated films for clubs including Manchester United, Tottenham Hotspur, Chelsea, Borussia Dortmund, Napoli and Atlético Madrid, using dynamic typography and fast-cut visuals to reflect each club’s identity.
Services
2D Animation • Kinetic Typography • Visual Identity • Logo Animation • Concept Development • Technical Direction
Software
Cinema 4D • After Effects • Illustrator
I collaborated with LACED Creative, an independent studio specialising in campaign-led content and brand experiences, to deliver motion design for New Era’s Fit For Glory campaign.
Working across multiple territories, I created a series of films for Manchester United, Tottenham Hotspur, Chelsea, Borussia Dortmund, Napoli and Atlético Madrid, adapting a unified campaign visual language to reflect each club’s identity, tone and audience.
The work centred on bold, high-energy motion design, combining kinetic typography, sharp editorial pacing and layered graphic treatments to amplify the cultural connection between club and fan. Each piece was designed to feel distinct yet cohesive within the wider campaign, balancing consistency with club-specific nuance.
Collaborating closely with the agency team, the process involved refining style, timing and visual rhythm to ensure the films landed across social and digital platforms with maximum impact. The final outputs form part of a wider campaign celebrating heritage, performance and the emotional connection between sport, style and identity.
Other Work
ben@benhopkinsmotion.com
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