Pepsi Sizzle

I was approached by COPA90 to collaborate on a high-energy sizzle reel for Pepsi, bringing my skills as a freelance motion designer to the table. The brief called for eye-catching motion graphics and kinetic text animation that would reflect the bold, dynamic personality of the Pepsi brand. From the outset, I worked closely with COPA90’s creative team to understand the tone, pacing, and energy they wanted the animation to convey.

My main responsibilities included designing animated typography that would feel vibrant, modern, and responsive to the rhythm of the soundtrack.

I focused heavily on kinetic text animation techniques to ensure that the messaging had visual punch and fluidity. Each animated sequence was crafted to enhance the storytelling, adding movement and flair without overwhelming the footage.

As a freelance motion designer, I take pride in being adaptable to different creative environments, and this project was a great example of that. I handled everything from initial design concepts through to final animation and delivery, maintaining a strong visual consistency throughout. The final result was a sleek, high-impact sizzle reel that captured the spirit of both COPA90’s creative approach and Pepsi’s energetic brand identity.

Project

Pepsi

Client

Copa90

What I Did

2D Motion Graphics